Italian Pavillion – Cannes Film Festival 2019


I took care of the Interactive Design of the installation made by Cappelli Identity Design for the Italian Pavillon at Cannes Film Festival 2019. The installation presents the Italian Cinema through the theme “Vices & Virtues”. A sensory immersion into the alluring and contradictory state of human existence, where the insubstantial border between vices and virtues fades and turns into a subtle, imaginary dividing line which is only sensed.
The grand finale is unpredictable. Paradise or Hell? We are in limbo.